ESPN has a blog called the "Heat Index," which shows they are not even trying to hide the fact that they play favorites to the larger markets that have a bandwagon fan base across the country. When the Indiana Pacers beat the Heat in one of their first round matchups, the headlines were not "Pacers win" but rather "Heat fall." The Pacers were still ignored, and all of the featured articles were how the Heat could improve for the next game, etc., as opposed to anything to do with the Pacers' success. This is just a general example; the network uses this technique when it comes to any of their large market lovers.
MLB closer Heath Bell picked up on ESPN's team favoritism as well, as I'm sure many others have, saying, "I truly believe ESPN only cares about promoting the Red Sox, Yankees and Mets--and nobody else. That's why I like the MLB Network, because they promote everybody. I'm really turned off by ESPN and Baseball Tonight. When Jake Peavy threw 8⅓ innings on Saturday, they showed one pitch in the third inning and that was it. It's all about the Red Sox, Yankees and Mets."
Ratings, ratings, ratings. That what drives ESPN. The rather frustrating part to many sports fans is the fact that they succeed with their act. Whether people love or hate LeBron James, ESPN knows "reporting" every single one of his brainless comments will generate traffic, because people will see James' name and automatically be drawn to the article.
Of course, some athletes are shoved down our throats anyway, even if they aren't a top player like James. At first people thought the Danica Patrick story was something worthy of excitement, until they realized she is a terrible driver with a huge ego who will probably never win a NASCAR race. But articles on her still get comments, mainly criticizing her like I just did. But to ESPN, what does it matter? She ups their ratings.
More on this topic soon.
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